The '$10,000 Pay in Full' Story

"You're a wizard with words Lucien!"

Meet Tycho, an agency owner from the Netherlands.

Look him up - he's real!


He was struggling to close clients for his lead generation services for approx. $1,500/month.

Our Idea:

I should teach him how to pitch and close better. But before that, why don't I step in as his closer.

I'll take his sales calls for a few weeks so that I can perfectly understand his niche and the problems he's facing when he's trying to close clients.

Current Situation:

Tycho went 30 days without closing a new client. And before that, he was closing approx. 8% of his calls.

Also, the offer he was closing people on was for approximately $1,500/month, or $3,000 PIFs (Pay-in-Fulls) if they paid upfront for 3 months of service.

His service is basically: He helps property management agencies acquire more properties through lead generation.

He had never collected more than $3,000 of upfront cash from a client.

This is where the magic happened!

What Happened Next:

1. Tycho assigned me a few calls for the next few days with prospects that had been booked from cold emails.

2. I got my script, pitch, and demo ready.

3. I set myself a goal of closing at least one $10,000 client in the next few weeks.

4. The SECOND call I took, this happened -

That's right. A $9,996 upfront payment. From a prospect that had never met me or Tycho.

Here's the proof (in Stripe)

Play Video

And here's an email from the prospect

This was sent minutes after the sale. Zero post purchase regret. Shows that this was an ethical close!

The craziest part:

How did I do it?

I could write 100 pages about this, but if I break it down simply it was just understanding the prospect's needs, showing him I understood his pain, presenting myself as an expert, giving a crystal clear pitch, and halding objections like a pro.

Seems simple when it's in writing, but thats 2 years of daily sales experience all wrapped up into a 120 minute call. But all of that hard worked paid of. $10,000. Up front. Bang!

In Summary:

Watch The Reaction Video

See how Tycho reacted momenets after the call

Play Video

"Dude... I'm making double what I normally do, and that's after I paid you your commission!"

Tycho Moolenaar
(right after I closed a $10k agency client for him)

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